Breaking into the magazine world as a writer can be incredibly rewarding, both creatively and professionally. But before you see your byline in print or online, there’s one crucial hurdle to overcome: the pitch. Crafting the perfect pitch can open doors, but a weak one can shut them fast. Here’s how to pitch an article to a magazine the right way.
1. Understand the Magazine
Before writing a single word, take time to thoroughly read the magazine you want to pitch to. Understand:
- Their audience: Who are they writing for?
- Tone and style: Is it formal, witty, conversational?
- Common themes: What kind of stories do they usually publish?
- Section breakdown: Are there regular columns or departments you could target?
Tailoring your pitch to fit the publication shows editors that you’ve done your homework—and increases your chances of getting a “yes.”
2. Find the Right Editor
Many magazines have multiple editors for different sections (e.g., features, lifestyle, health). Sending your pitch to the right person shows professionalism. Check the masthead, website, or LinkedIn to identify the appropriate contact. If you’re unsure, a quick and polite email inquiry can help direct your pitch to the right place.
3. Craft a Compelling Subject Line
Editors receive dozens, if not hundreds, of pitches each week. A strong subject line helps your email get opened. Keep it clear and informative, for example:
- “Pitch: How Urban Gardens Are Revolutionizing City Living”
- “Article Proposal for Travel Section: Solo Backpacking Through Southeast Asia”
Avoid clickbait or vague subjects like “Story idea” or “Hi!”
4. Write a Clear, Concise Pitch Email
Your pitch should be no longer than a few short paragraphs. Here’s what to include:
- Greeting and hook: Start with a professional salutation and a quick attention-grabber about your article.
- The idea: Explain your article concept, why it’s relevant now, and why it’s a good fit for the magazine.
- Your angle: Highlight what makes your take on the topic unique.
- Proposed length and section: Mention how long the piece will be and where you see it fitting.
- Your credentials: Share a brief background and links to published work if possible.
5. Be Professional, Polite, and Patient
End with a simple sign-off:
"Thank you for considering this pitch. I’d be happy to provide additional details or revise based on your needs."
If you don’t hear back within 1–2 weeks, it’s okay to follow up once. Beyond that, move on—or consider submitting to a different publication.
6. Have Your Article Ready—Just in Case
Some editors might ask for the full draft before committing, especially for newer writers. It’s a good idea to have at least a rough draft or outline ready to go, even if you’re pitching on spec (without a full manuscript).
Pitching is both an art and a science. It takes persistence, practice, and polish. But once you land that first assignment, each subsequent pitch becomes a little easier. So research well, write smart, and don’t be afraid to hit “send.” The next big byline could be yours.